Sunday, September 25, 2011

#2 • What are some interesting mission statements or values statements of some of the companies in your industry? What do their statements reveal about them?


            The aviation industry undergoes constant modifications in response to the needs of the public as well as innovations in the field. Boeing Corporation, the premier aerospace company in the world, has invested much time, labor, and capital into the design and production of their first newly designed jetliner in 13 years. Despite a myriad of setbacks caused by the company’s new approach of producing the jetliner, the delivery of Boeing’s first 787 Dreamliner Jet to Japan’s All Nippon Airways Co. was an enormous success. The delivery of this aircraft has potentially marked a new era in commercial travel, as long as producers have the abilities to meet the demand of companies.
            Though spirits are high at Boeing Co., many hurdles must to be leaped in order to make the 787 Dreamliner Jet a profitable investment. Due to the immense size of the orders received by Boeing, the company has decided to outsource components for the first time in its prestigious history. Not accustomed to the outsourcing process, production lines slowed as incomplete parts were installed into the crafts. Currently producing two crafts annually, Boeing is manufacturing eight less than what they project for year 2013. The values possessed by Boeing are relayed on their website (http://www.boeing.com/companyoffices/aboutus/ethics/integst.htm) and include leadership, integrity, quality customer satisfaction, etc. In producing their first 787 Dreamliner Jet, the corporation successfully demonstrated such characteristics in making sure the craft was perfect before delivery. Other companies who have jets on order are being paid in compensation for production taking longer than intended.  Competing company, Airbus, has very similar values to Boeing. According to their website (http://www.airbus.com/company/corporate-social-responsibility/ethics/), Airbus stresses on customer and stakeholder relationships in order to continue the company’s spectacular reputation. With such theories, Airbus is starting the production of their A 350 to compete with Boeing’s 787 Dreamliner Jet.  They expect to be at maximum production by 2013 and advertizing it as a simpler Jet with less new technology and more reliability in both the production and usage stages.
            Goodrich Corporation, the supplier of many parts on Boeing’s new craft, released a statement claiming that such setbacks in the production process of the Dreamliner Jet are usual and expected, and that production should increase rapidly in the near future.  Both corporations, Airbus and Boeing, contain similar values, believing that the satisfactions of the stakeholder and quality products are among the most important attributes of a successful company.  With such ethics and moral standards, it is my opinion that both corporations will turn their current projects into large successes and that there is a large enough market for both producers / manufactures to profit. Though years may pass without either company seeing any earnings from their new jets, such innovations in commercial travel will eventually yield great rewards.  

2 comments:

  1. Releasing accurate information to the pubic is an incredibly important portion in maintaining stakeholders loyalty. Unlike Enron Corporation, Airbus and Boeing are publicizing factual data leading to long-term success rather than short-term gains.

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  2. Quality is a big part of Airbus and Boeing's mission statement in consumer satisfaction. With an update on their 787 Dreamliner Jet, Boeing is not only looking for high-quality jets, but more environmentally friendly ones by being more fuel-efficient (15% reduction from the previous dreamliner).

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