Over the course of the past few years, many companies have altered their business strategies in order to obtain a green reputation. Becoming green is a process, which takes time; however, gives companies better reputations while reducing their carbon footprints and in many cases saving funds. Boeing, a company who cares about the environment and their reputation, has been making changes in future aircraft designs and other aspects of the corporation in order to reduce their negative impact on the environment. Their newest innovation was the proposal to eliminate paper maps and charts containing navigation information and replace them with the Apple I-Pad.
Though still a potential innovation to Boeing, other companies have already began using the product with great success. United Continental Holdings has purchased 11,000 units and has eliminated all paper manuals. Alaska Airlines has acted in a similar manner by replacing many documents with the I-Pad. Such technological innovations have the ability to impact the industry in a multitude of positive ways. The pilots will be faced with less clutter in the cockpit and easily be able to multitask while in route by reviewing uploaded manuals and current flight information downloaded from the Apple APP store. More knowledgeable pilots result in safer travel for the public. Boeing has high hopes of reducing its carbon footprint. With an estimated need of 460,000 pilots and 650,000 technical staff over the next 20 years, doing away with paper products of any sort can reduce the company’s waist dramatically. Including the Apple I-Pad within airlines’ business strategies can improve efficiency, better reputations as green companies, enhance flying safety, and benefit companies economically.
Though becoming green is often a long and tedious process, its benefits nearly always seem to outweigh the costs. While preserving the environment, becoming green may attract new customers who are attracted to the principal of going green as well as decrease costs associated with the inefficiencies of current processes.
ReplyDeleteGoing green is indeed a long process but it all pays off. Every company looks to give back whether it is to the community or to the environment. The business strategy of adding the I-pad also adds entertainment and preoccupation for people of all ages for long plane rides.
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