Sunday, October 16, 2011

What are some interesting mission statements or values statements of some of the companies in your industry? What do their statements reveal about the

The Boeing Company mission’s statement reveals a bundle of values that consists of leadership, integrity, quality, customer satisfaction, and other values that make up Boeing. “People working together as a global enterprise for aerospace leadership.” (Boeing 2011). Boeing’s vision in achieving this mission statement is through “run healthy core businesses, leverage our strengths into new products and services, and open new frontiers.” (Boeing 2011). The Boeing Company also takes into account and places a strong emphasis on “Detailed customer knowledge and focus that understand, anticipate and respond to customer needs, a lean enterprise characterized by efficiency, supplier management, short cycle times, high quality and low transaction costs, and -scale systems integration that continually develops and advances technical excellence.”( Boeing 2011). Basically, Boeing takes into account these values and incorporates them in their performance of developing new products such as weapons, airplanes, and satellites.

Boeing Company provides a mission statement to all individuals and businesses in the world that exemplifies their values and mission in the industry. It’s interesting how Boeing states that “satisfied customers are essential to our success.” This small statement by Boeing creates a large impact in recognizing their achievement of customer satisfaction and continuously working for people to share ideas and knowledge. Boeing also take in the role of leadership by serving as a “world-class leader in every aspect of our business: in developing our team leadership skills at every level, in our management performance, in the way we design, build and support our products, and in our financial results.” (Boeing 2011). I think that this statement provides insight to customers about how Boeing performs at its highest in building new products that support financial results. In sum with the core qualities of leadership and customer satisfaction, Boeing stands out in other multiple values such as quality, integrity, good corporate citizenship, enhancing shareholder value, and a diverse and involved team in order to reach their mission statement.

1 comment:

  1. I think that each company's mission statement is vital in providing their "goal" of the company to consumers. For example, Boeing's mission statement contains qualities that exemplify their goal of distributing their products in order to satisfy customers.

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