#3 Marketing: What are some current events in your industry? What is the impact of these events on the industry?

The department of defense and aerospace are industries that are both active in current events daily. The department of defense’s website displays the contracts made and other activities that have occurred every day for the nation. A top headline that was announced on October 21st, 2011, by President Barack Obama, was to take out all U.S. troops out of Iraq by the end of this year. As a result of deploying all U.S. service members, the number of weapons and machinery will be reduced by a large amount. This means that large companies such as Boeing won’t need to produce as much weaponry than before. The Obama administration will have more of a focus on the economy and getting those who are deployed back into the workforce. In my opinion, I think that’s it beneficial that we will be cutting down large contracts that rely on millions or billions of dollars for weaponry utilized overseas for the war.

However, Boeing still is an excelling company that stands in producing many products that provides for both military and aerospace use. Boeing is coming up with its next-generation 737 model to 35 airplanes a month in order to meet growing worldwide demand. This project will take a long period of time to demonstrate progress, but Boeing is doing all it can to meet customer demand. Boeing is kept busy while working with other improvement teams to make the production of this new project more efficient and increasing capital investments. The impact that this project can potentially have on Boeing creates a good reputation for Boeing because Boeing is producing the new 737 model in order to meet the high demand. The defense and aerospace industries are a big part of global affairs since they are the producers of products needed to conduct air force and used for war overseas.