The competitive landscape in the aerospace and defense industry occurs when any business provides a similar service or product in the same region. Basically, competition is essential in a market for a business to compete against competitors. For example, Boeing and Airbus have had competition in the market since the 1990’s, dominating the jet airliner market. The competition among both of these businesses have been in various ways such as competition through use of technology, and through outsourcing, The results of these various competitions produces advanced products from each company. For example, since these companies know that they are competing with each other, they want to perform higher in their products from differentiating from each other with different kind of advancements, like a fuel efficient engine.
A big difference between Airbus and Boeing is that Boeing’s production costs are mostly in U.S. dollars and Airbus’s production costs are mostly in euros. Since there are currency fluctuations, there are risks and benefits of the aircraft sold. Leading entrepreneurs in companies like these don’t necessarily exist, they are rather called CEO’s. However, competition landscape still does exist and effects the way competition is performed in this industry.
The airline industry is immensely competitive because of airport capacity, route structures, technology, and other large issues. These components all contribute to competition in these airline industries. New projects, such as the 787 airliner has been an undergoing project that has been in the process of production. Projects like these are part of the competitive landscape and leader entrepreneurs to develop new ideas and strategies to try to advance their future projects.
I think that the heavy competetion between these two major companies provides an outcome of newer and better products made. -such as the new dreamliner.
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