In the Aerospace and Defense industry, each company is trying to sissify its customers' needs through innovation rapidly. For example, Boeing company is working on its new aircrafts "737 max" which will have a new, advanced engines. Boeing has secured more than 600 orders on its new aircrafts, but Boeing plans to deliver the first 737 MAX in 2017. On the other hand, Boeing's arch-rival Airbus has generated a competing model called A320neo that has garnered more than 1200 orders, the company plans to deliver the first order in 2015 which means two years earlier than Boeing's first order. Because of this difference in time between the two companies, Boeing is pushing the team to beat the date. In addition, Boeing announced that the new-engine variant will have 4% lower fuel burn than the competing A320neo's.
By Saoud Sulaymani
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